POWERFUL MEDIA

MEDIA CHANGES LIVES.
We've seen it happen. We know it works!

DLB Media Content reaches 250k - 1 million eyeballs, monthly, spreading awareness, education, and helps hundreds and hundreds of dogs walk out of their shelter kennels into homes!
illustration in darker colors of many dogs sitting as if in stadium seating observing
 a meeting like congress - wearing Victorian era coats, ties, and hats

DLB GANG

Sustaining Membership Powers DLB’s Mission

Your ongoing support fuels educational media development and content creation that drives real impact helping shelters and their dogs have a better future! Core supporters understand a different future is possible and big ideas are needed to get there!

3 cute dogs sitting and smiling at the camera with a decorative background photo of a bush with orange/red flowers on it

GFM

DLB MEDIA PRODUCTION GoFundMe

Crowd-sourced support to supplement individiual productions. Sometimes we go for a MEGA (15-30 dogs) and sometimes we do a halvsie (10-ish). Filming, Glamour pics, interaction photos, behavior notes, immediate, personalized, and relentless marketing until all featured dogs have an outcome.

a pile of dog treats including chewy and hard treats, chew sticks, a peanut butter bone, and a tiny lamb toy

WISHLIST

Stock the shelter goodies shelf!

Calming Treats are the MVT (most valuable treat). Chew sticks and toys are faves and the dogs love the tasty, smelly treats on our list. All treats and toys are distributed to shelter pups as we capture media and make shelter rounds.

Husy mix dog smiling - eyes have beautiful markings of "eyeliner" and tongue is hanging out of mouth a bit

YOUR BRAND

Get Noticed by the DLB Audience...

Reach an engaged, primarily female, animal-loving community through a Monthly Premium Sponsorship or Product Reel Feature. Pet products are a natural fit, along with beauty, wellness, food, and community. Let’s collaborate to bring your brand to life in an authentic and impactful way! For press kit: or

faq

How can I support the DLB movement?

Become a monthly subscriber. Learn what's happening curently in animal rescue (DLB Big Ideas articles) and spread your knowledge. Share media. Adopt, Volunteer, and Foster. Educate your personal friends, family, and neighbors - make change within your direct community.

How can I expose my brand / company to the DLB audience?

To get in front of the 250k - 1 million monthly eyeballs DLB reaches, please schedule a DLB video chat or email media@dallaslovebugs.com for our media kit. Brand / Company Partnership opportunities include PREMIUM MONTHLY SPONSORSHIP -  appearances within social media content plus Sponsor Article on DLB website. We also offer appropriate (for our demographic) product advertising reel content. Our demographic is 75% women and 100% animal lovers. Most of our demographic lives in the USA. Pet products are a slam dunk but other industry offerings, which will appeal to our demographic, stand out including beauty services, food, wellness, and community businesses and products.

Is Dallas Love Bugs a Non-Profit 501(c)3?

Nope! And here's why... There are tens of thousands of nonprofits in the animal rescue space, yet the system remains broken with little effort behind the core issues to stop the flood of need. DLB is approaching the problem from a fresh angle – as a media entity. This work is highly-skilled and full-time intensive. The "volunteer (99% women) or you don't mean it" sentiment is one of the broken rescue industry norms. If this didn't exist - we might not be in this pervasive, ongoing, worldwide dog overpopulation crisis. This work is work. Professional work.

Think of DLB as a 24/7 news channel for shelter dogs. This type of media isn’t pre-planned or scheduled weeks in advance. It’s real-time, responsive, and constantly evolving based on the dogs' urgent needs and the media landscape. Just as you support your favorite podcasts, streaming platforms, or news outlets - your contribution to DLB funds the creation and distribution of purpose-driven media that saves lives. 100% of your support goes to DLB Media efforts. We want to change the conversation.

What are DLB expenses? Where does my membership support go?

Producing media and online content hard costs include: LABOR/TALENT for strategy, production management, and core creative production costs to film, edit, create graphics, copywriting, multi-platform posting tech; commentary management and maintenance; messaging management; research and maintenance of data and educational talking points; article writing, editing, publication, and promotion. DEVELOPMENT hard costs associated with continued communication creativity for new features and products include ideation, production mapping and execution, design work, and prototype creation. DLB CONSULTING SUPPORT for underfunded shelters to help them with their adoption marketing and associated ops. PLATFORM FEES for websites, integrated online tools and applications, email, payment processing, video and audio editing tools. OFFICE AND LEGAL FEES workspace and legal support.

DLB believes in the value of media to adjust our awareness and approach to the grave problem of dog overpopulation and the resulting EU. We are interested in development of scalable models for actionable change and teachable methods for improved, more efficient rescue animal communications and adoption marketing.

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