ABOUT DALLAS LOVE BUGS

A small, white pittie mix bully breed dog with a big smile and a brown eye patch

SHELTER DOGS and notions for change.

Nothing changes, if nothing changes...

Dallas Love Bugs started innocently - as an instagram account to share animals at the Dallas municipal animal shelter.

As one gets more involved, over years of participation, the question arises... Why is there a non-stop, overwhelming, endless flood of homeless dogs?

A gap of information and connection became clear.

People are unaware of and/or do not understand the enormity of the dog overpopulation crisis or its causes.

Shelters can barely keep up with the always-full kennels. Rescues are busy rescuing. The huge, legacy animal advocacy institutions mostly focus on work other than the core problem of overpopulation (breeding i.e. reproduction).

Our dog culture is uninformed. Our dog's basic needs are not being met, expectations of dog companionship are out of whack, and dog reproduction is out of control.

Basic bridges of specific public awareness, education, and support are missing.

No one is comprehensively working on the core problem causing our dog overpopulation which is the sole reason healthy, adoptable dogs are euthanized.

The opportunity to adjust our cultural knowledge and behavior to effect impactful change is colossal.

Let's Fix It!

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FOUNDER & DIRECTOR : Stephanie M. Casey

DATA MANAGER : Renee Way

SOCIAL ARMY : 30k+ Followers / 500k - 2 Million Monthly Content Reach

MONTHLY SUPPORT : Instagram Subscribers (DLB Secret Society) & Website Membership (DLB Gang)

THE PLAN
A brown, brindle, pittie mix dog smiling really big with tongue hanging out while he is pet on the side of face
2023
Grow to 10k instagram followers +subscriptions; 1-2 million reach per month; Presence on 5 x Platforms; Planning; Design; New website
Animal shelter volunteer Stephanie M. Casey kneeling down with a white-faced, brown pittie mix dog who is smiling
2024
Messaging merch; Brand partnerships; Tiered Subscriptions; DLB GIFs; City Collaboration Initiative For Ease of Illegal Breeding Reporting and Promotion of Such; City Awareness Campaigns on Existence of DAS; Uniting Partners for Communication Efforts
A woman with long hair looking at a german shepherd dog, they are smiling at each other
2025-27
All platforms equally fed & engaged; PR; Tutorial media for fosters, adopters, rescues, shelters; Public-display messaging media and appearances (billboard, radio, podcasts, tv, collabs with other influencers, celebs, etc)
A beautiful white dog with brindle spotting smiling. The dog has a heart shaped black nose and bright blue eyes.
...2028
Expanded business efforts; Impact felt via bits of data shift in population, euthanasia rates, awareness, and action locally, regionally; And then...
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Monthly Subscription Support • Messaging Tees • Brand Partnership

DALLAS LOVE BUGS SUPPORT INFO
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A white fluffy dog with a light blue bandana on smiling really big looking up at the cameraA small, German shepherd type of dog smiling in the animal shelter play yardA smiling pittie mix dog who is white with brindle patches over both eyes and brindle earsA black and white pittie mix dog with orange gold eyes, sitting on grass, looking up at the cameraDallas Animal Services volunteer, Stephane, in a black beanie and blue volunteer sweatshirt cuddling with a brown pittie mix dog named ShannonA brown dog with floppy ears and a blue bandana on smiling up at the camera, standing on green grass at Dallas Animal Services