woman sitting with arm around dog on concrete in an animal shelter yardHusy mix dog smiling - eyes have beautiful markings of "eyeliner" and tongue is hanging out of mouth a bit Woman with black beanie and "Dallas Love Bugs" shirt on with a doberman mix young dog leaning across her lap. They are in an animal shelter yard and both smiling.
Husky caught mid-bark while doing a play bow at the camera A small, shepherd mix dog sitting grass with its tongue out in a curl as the dog licks its face
woman sitting with arm around dog on concrete in an animal shelter yardA woman hugging a brown pittie mix dog in a play yard at an animal shelter
A cute brown dog on grass smiling up at the cameraA cute black, brown, and white dog sitting and smiling in front of a brinck wall
woman with black hat and black hoodie on smiling while sitting on ground with black chow chow dogA small, white pittie mix bully breed dog with a big smile and a brown eye patch
A small, shepherd mix dog sitting grass with its tongue out in a curl as the dog licks its faceA white fluffy dog with a light blue bandana on smiling really big looking up at the camera
A black pittie mix dog with light brown eyes, sitting in front of a wall of vines, smiling pleasantly.Animal shelter volunteer in blue shirt with a white apron on petting a smiling, brown Akita dog.
woman sitting with arm around dog on concrete in an animal shelter yardA small, German shepherd type of dog smiling in the animal shelter play yard
A beautiful white dog with brindle spotting smiling. The dog has a heart shaped black nose and bright blue eyes.Stephanie of Dallas Love Bugs hugging a pitbull mix in a play yard
A brown dog with floppy ears and a blue bandana on smiling up at the camera, standing on green grass at Dallas Animal ServicesHusy mix dog smiling - eyes have beautiful markings of "eyeliner" and tongue is hanging out of mouth a bit woman with black hat and black hoodie on smiling while sitting on ground with black chow chow dog

DLB MEDIA

LET'S GET DOGS INTO HOMES!

How To SUCCESSFULLY MARKET Rescue Dogs

MEDIA CHANGES LIVES.
We've seen it happen. We know it works!

Are you an Animal Rescue, Dog Rescue, or Animal Shelter sharing rescue dog media on your website, adoption platforms, and social media platforms but holding on to dogs for months or years?

Are you struggling with little adoption or foster interest or engagement?

Does your local community barely know you exist and hardly participate in your programs?

• Learn How To Make Effective Animal Rescue Adoption Media

• Hire DLB Media To Showcase Your Dogs and Programs
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How do you make good social media for rescue dogs?

Where should priorities be with limited staff, time, and marketing outlets?

What are important factors in cross-marketing between digital platforms and in-person touch points?

Brand.
Voice.
Consistency.
Deep personality communication (of the animals!).
Interaction video is vital.
Ongoing, varied media.
Tracked marketing efforts.
Education woven into the adoption marketing.
Using all the awareness tools available.
Smart data collection and management.
Connections.

From a data-centered approach, instead of the familiar animal rescue "tragedy narrative," DLB Media leans into thorough matchmaking marketing strategies.

Success in rescue dog adoption marketing is not high metrics of shares, likes, or followers - it is REACH, CONNECTION, and SWIFT, QUALITY PLACEMENT i.e. positive outcome results.

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Need Media Production Training?

$175/hour
Virtual Consult

Topics Covered May Include:
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• Data Collection and Management Strategy
• Meaningful Dog Data and Content vs Fluff
• Dog Handling for Media
• Equipment
• Creative Direction Guidelines
• Photo & Video Goals
• Photo & Video Editing
• Music & Sound Tactics
• Use Of Captions
• Copywriting For Bios, Social Posts, and Websites
• How To Communicate A Dog's Individuality and Unique Story
• How To Avoid Tragedy Narrative and Savior Complex
• Tracking Marketing Efforts and Data
• Various Platform Best Practices

Applicable for staff or volunteers individually or as a group.


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Want DLB MEDIA to Feature Your Dogs?

We are currently available for productions in the North Texas area. We can produce media to hand off to you or add a batch of dogs to our DLB Marketing machine until they see an outcome. Please reach out for a media kit with full details and see 2025 pricing below.

• $750 Production Day (with media handoff, no marketing on DLB outlets)
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• $2150 PACKAGE A: up to 10 dogs added to DLB Marketing roster
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• $4250 PACKAGE B: 10+ dogs added to DLB Marketing roster, promoted onDLB socials, and DLB Article

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Please or to discuss further!

Let's Move More Dogs!