How To SUCCESSFULLY MARKET Rescue Dogs
Are you an Animal Rescue, Dog Rescue, or Animal Shelter sharing rescue dog media on your website and social media platforms but holding on to dogs for months or years?
Are you struggling with little adoption or foster interest or engagement?
Learn How To Make Effective Animal Rescue Adoption Media.
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How do you make good social media for rescue dogs?
Where should priorities be with limited staff, time, and marketing outlets?
What are important factors in cross-marketing between digital platforms and in-person touch points?
Brand.
Voice.
Consistency.
Deep personality communication (of the animals!).
Education woven into the marketing.
Smart data collection and management.
Connections.
From a data-centered approach, instead of the familiar animal rescue "tragedy narrative," DLB Media leans into thorough matchmaking strategies - marketing and re-marketing a specific batch of dogs until they see an outcome.
Success in rescue dog adoption marketing is not high metrics of shares, likes, or followers - it is REACH and SWIFT, QUALITY PLACEMENT i.e. positive outcome results.
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NEED HELP?
DLB Media offers various support packages to share tactics which get dogs into homes.
Topics Covered May Include:
• Data Collection and Management Strategy
• Meaningful Dog Data and Content vs Fluff
• Dog Handling for Media
• Equipment
• Creative Direction Guidelines
• Photo & Video Goals
• Photo & Video Editing
• Music & Sound Tactics
• Use Of Captions
• Copywriting For Bios, Social Posts, and Websites
• How To Communicate A Dog's Individuality and Unique Story
• How To Avoid Tragedy Narrative and Savior Complex
• Tracking Marketing Efforts and Data
• Various Platform Best Practices
Applicable for staff or volunteers individually or as a group.
Please EMAIL or GRAB A VIDEO CHAT to discuss further!
Let's Move More Dogs, Faster!!